In ecommerce, attention converts fast

A 12 second TikTok takes someone from discovery to checkout with almost no friction. No long forms. No logins. No waiting around. Just the right product, in the right feed, at the right moment.

Now ask yourself this.

If that model works for selling shoes, meals, and software subscriptions, why are we still recruiting like it’s 2010?

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The problem with traditional recruiting funnels

Hiring for frontline and skilled trades roles still relies on outdated behavior assumptions.

Post a job on Indeed.
Wait.
Hope the right person finds it.
Sort through mismatched applications.

But job seekers are not spending their free time refreshing job boards.

They are scrolling social feeds. Watching short videos. Messaging friends. Living online.

The disconnect is not talent. It is distribution.

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What ecommerce gets right that recruiting ignores

Ecommerce succeeds because it removes friction and respects attention.

Products show up where people already are.
Interest turns into action instantly.
The path from discovery to decision is short.

Recruiting should work the same way.

Imagine this instead.

A person sees a job in their feed.
It looks real, human, and relevant.
They understand the role in seconds.
They apply instantly without leaving the platform.

No logins.
No resumes.
No abandoned applications.

Just genuine interest turning into real action.

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Social-first recruiting in practice

This is not a theory. It is already working.

At Reelist, we have moved past the “what if” phase and into measurable outcomes.

A single 12 second job video drives applicants who actually want that role.
Higher intent applicants lead to better outcomes, including up to 3x higher retention.
Targeted local campaigns get people in the door faster at roughly 30 percent lower cost.

This is what happens when recruiting meets candidates where their attention already lives.

Not louder job posts.
Better placement.

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Why intent matters more than volume

Job boards optimize for volume. Social recruiting optimizes for intent.

When someone watches a short job video and applies immediately, they are not casually browsing. They are self qualifying in real time.

That shift changes everything.

Recruiters spend less time screening.
Hiring managers see better fit candidates.
Teams fill roles faster with people who actually stick.

This aligns directly with Reelist’s focus on reducing wasted spend while improving quality of hire and retention.

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The real budget question

So if you had an extra $1,000 to spend on hiring next month, where would you put it?

Another job post on Indeed, hoping the right person searches at the right time.

Or a targeted social campaign that puts your job directly into the feed of someone already qualified, already local, and already paying attention.

Ecommerce answered this question years ago.

Recruiting is just starting to catch up.

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Job boards are built for a different era

Indeed isn't broken. It's just outdated and clunky.

Social-first recruiting turns jobs into content, attention into intent, and intent into hires.

That is why Reelist exists.

Because your next hire is not searching.

They are scrolling.

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