.png){kind=logo}
Overview
Chopt Creative Salad Company was opening new stores and needed a faster, more affordable way to hire frontline employees. Traditional job boards were too expensive and slow to support their expansion goals.
“With Reelist, we're able to reach new communities and attract candidates even before our stores open!”
Erica
EVP of HR
The challenge
Chop’t needed to rapidly hire across multiple states, supporting both:
- New store openings
- Ongoing staffing for existing locations
They were hiring across hourly and management roles, while also building brand awareness in newer markets, all without sacrificing efficiency.
The solution
Reelist delivered a fully managed, end-to-end recruiting engine:
- Content → Distribution → Applicants
- Creative built to convert
- Optimized for qualified, ready-to-work candidates
The results
- Reliable hiring pipeline at scale: 7+ qualified candidates per role
- 30% lower cost per applicant than job boards
- Hiring that drives brand growth: Recruiting campaigns doubled as market expansion and brand awareness drivers.
Why it worked
- Full-funnel ownership from content to conversion
- Role-specific targeting and platform strategy
- Optimized for quality, not just volume
Bottom line
- Reelist turned social media into a scalable hiring engine for Chopt, enabling:
- Multi-state hiring at speed
- Seamless support for new store openings
- Efficient hiring across role types
- A consistent pipeline of qualified, ready-to-work candidates
Result: faster hiring, lower costs, and stronger market presence.
