Standing out to attract serious candidates with Reelist

How ECPI got competitive with healthcare hiring

Healthcare

50x

more visibility than job boards

2x

higher CTR vs. job boards

24 hour

turnaround for qualified candidates

Overview

ECPI University needed a way to attract healthcare professionals in a highly competitive market.

"Reelist helped us show what our roles are really like. That made all the difference in attracting serious applicants."

Andre

Director of TA

The challenge

A scalable solution to drive awareness of ECPI’s job opportunities and convey the benefits that make ECPI stand out as an employer.

The solution

Instead of static job posts, Reelist’s video ads brought jobs to life across TikTok, Instagram, and Facebook. ECPI reached job seekers with a clear, relatable view of what they could expect, and why it mattered.

The results

  • Higher visibility: 50x more local visibility than job boards
  • Higher CTR: 2x higher CTR vs. job boards
  • Qualified applicants: qualified RNs began applying within a day

About

ECPI University

ECPI University is a private, career-focused university founded in 1966, specializing in accelerated degree programs in technology, nursing, health science, business, criminal justice, and culinary arts. It offers associate, bachelor's, and master’s degrees across campuses in Virginia, North Carolina, South Carolina, Florida, and Texas, along with online options.

Industry

Healthcare

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