Scaling frontline hiring with Reelist

How the airport food & beverage operator met their high volume hiring needs with qualified airport workers in key markets

10-20X

reach

25X

engagement

Qualified

applicants

Overview

OTG is an award-winning food & beverage operator with more than 350 in-terminal dining and retail locations across 10 airports in North America. With 5,000+ Crewmembers serving millions of travelers annually, they needed a fast, scalable way to fill multiple different frontline roles across multiple locations.

“Reelist has been an amazing way to expand our reach, showcase our hourly and entry-level jobs, and attract candidates”

Taznia

Director of TA

The challenge

  • Sourcing candidates for multiple, targeted locations
  • Highlighting competitive advantages like benefits and role variety
  • Converting interest into applications

The solution

Reelist’s social recruiting platform enabled OTG to automatically feature 9 different frontline jobs across 4 different social platforms, with no added lift for the OTG team. Candidates were shown roles that must appealed to them, and applied without ever leaving the social channel.

The results

  • Qualified applicants: Candidates applied within 1-day of launching, meeting the qualifications OTG needed for airport roles
  • Maximum exposure: 10-20X the visibility in half the time compared to OTG’s experiences on job boards
  • Engaging passive candidates: 25X higher engagement than job boards

About

OTG

OTG Management is a premier airport hospitality company that transforms the traveler experience by combining chef-driven dining, premium retail, and high-tech, in-terminal retail solutions. Founded in 1996 and headquartered in New York, it operates over 350+ locations in major U.S. and Canadian airports, featuring tablet-based ordering and modern design.

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