Hâpax, a leader in concrete flooring, needed skilled floor techs fast. Low-quality applicants and ghosting were slowing down hiring at a critical moment for the business.

• Trouble finding qualified floor techs for hard job
• Majority of applicants were ghosting or unqualified
• Needed to hire quickly, without adding workload

Reelist’s social recruiting tools enabled rapidly generated, locally targeted ad campaigns across TikTok, Instagram, and Facebook. With auto-generated videos, candidates could visualize themselves in the role, and could take action without leaving the social channel.

No more ghosting quickly became one of the most noticeable outcomes for Hâpax, with 0% of applicants dropping off during the hiring process. Every candidate who entered the flow stayed engaged from start to finish, eliminating the follow-up gaps that had previously slowed decisions and created uncertainty. Clearer expectations and faster communication allowed the team to move confidently from application to conversation without losing a single qualified applicant.

Faster hiring enabled Hâpax to respond to business needs almost immediately, with qualified floor techs entering the pipeline within hours of campaigns going live. This resulted in applications coming in 93% faster compared to previous hiring efforts, allowing the team to review and connect with strong candidates the same day. The increased speed reduced downtime, eased pressure on existing staff, and helped keep projects on schedule during a critical growth period.

Local awareness expanded far beyond what traditional job boards had delivered, driving a 50X increase in targeted candidate reach within the local market. By meeting potential hires where they already spend time, Hâpax significantly broadened visibility among relevant, nearby talent. This surge in reach translated into a stronger and more qualified applicant pool made up of candidates who understood the role and were ready to show up.