NRI is a leading third-party logistics provider with 2,500 frontline workers. To support their brands of all sizes from around the world to transform their fulfillment operations, they needed to fill critical roles fast.

• Critical roles needed to be filled in tight windows
• Skilled talent was needed in highly specific markets
• Job boards weren’t finding quality candidates

Reelist’s social recruiting platform tapped into opportunities on Instagram and Facebook, where candidates aren’t actively job-seeking – but are open to the right opportunity. Reelist made it possible for NRI to launch these promotions rapidly, with auto-generated video & image ads that captured candidate attention and drove high-intent applications.

Meeting high-volume hiring demands became far more manageable for NRI without increasing internal workload. By expanding reach beyond traditional channels, the team generated 35% more applicants while keeping the same hiring headcount. This larger pipeline allowed recruiters to move faster on critical roles and maintain momentum during peak hiring periods, even when timelines were tight.

Engagement improved significantly by reaching candidates who were not actively searching but open to the right opportunity. Campaigns delivered 5X higher click-through rates, showing that the messaging and placement resonated with passive talent in specific local markets. This higher engagement translated into stronger applicant quality and more productive conversations earlier in the hiring process.

Promotions also became markedly more cost-effective. Compared to traditional job boards, NRI achieved a 30% lower cost per hire while filling roles more quickly and consistently. By reallocating spend toward channels that performed better, the team was able to scale hiring efficiently and deliver results at a fraction of the usual cost.